Tree Of Heart

“TREE OF HEART” project was launched in 2014 by Petrol Ofisi, in collaboration with the Foundation for the Support of Women’s Work (KEDV) to support women who seek to transform their handcrafts and labor into an economic value. The project was designed as part of Petrol Ofisi’s corporate social responsibility initiatives to support women who have difficulty joining the workforce and to raise public awareness of the difficulties that these women are facing in joining the workforce.

The main objectives of the “TREE OF HEART” project is to showcase handcrafts which bear a glimpse of the traditional Anatolian handcrafts and to achieve continuity of production by supporting their rich diversity. The products of the “TREE OF HEART” are created using handwork with support from professional designers advising on functionality. The design philosophy focuses on creating products which have utility in daily life and which can gain affinity of people of all ages by using regional and traditional crafting styles, patterns and weaving.

The project has started in 2014 with 20 women and has reached 280 as of 2017. The product portfolio covers more than 150 products, including personal accessories, office supplies, gifts and toys.

The sales chain which started with 28 Petrol Ofisi stations in Istanbul has rapidly expanded to Ankara, İzmir, Antalya, Adana, Çanakkale and Muğla. The products are also available online.

 

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